CHALLENGE

It is a celebrated Danish tradition to have an Advent calendar on TV with 24 episodes. For Christmas 2015 we wanted to create a Advent calendar for Telenor, which combined the best from the good old-fashioned world, where you use scissors and paper with the digital world Telenor represents.

IDEA

We joined forces with a famous presenter from children’s TV, and created a digital Advent calendar on the Telenor campaign site. The calendar was formed around 5 main episodes where the main storytelling took place. Furthermore, we produced 22 minor videos, which supported the story and gave life to the characters. In total we produced 2 hours of digital content distributed over the 27 days from the first Sunday of Advent to Christmas Eve.

RESULTS

• Over 34.000 hours of video content watched.
• 30.877 social interactions on Facebook and Instagram.
• 124.009 clicks to the campaign site.
• 1.628 pictures from children uploaded.
• 2.6 million video views.
• 2 top 10 ranks on YouTube Leaderboard 2015.