The Concept

In 2015 we launched “Projekt Slow Down” together with Merrild – an initiative reminding people to take it slow and be present.
Thereby adding meaningful value to “Smagen af God Tid” and giving 
the brand and our products a higher purpose.
To enjoy a moment fully and send a clear statement that Merrild believes in slowing down we made an app which only worked in flightmode.
The Slow Down app offers uninterrupted reading experiences from some of Denmark’s leading authors.
The app creates time and room for quiet contemplation by offering short stories that can only be unlocked when the phone is switched to flight mode.

Get the iPhone and Android app here