The Concept

Weโ€™ve all tried to lose touch with someone we loved.
As a teleco company CBB creates contact between people, so we decided to reunite the Danes with their loved ones.
We found people with something to say … And gave our TV ads to their search.
CBB’s website and social media were used to expand the hunt …
And the national media picked up the story.
But it did not stop here. Several from our cast got a big surprise when they came the recordings.
We caught the first emotional conversation for years and shared it on TV and social media as proof of how important a single phone call can be.
The campaign reunited a wealth of Danes …
And others were inspired to self-renew contact.