The Concept

In 2010 we introduced Royal Beer’s new concept “Tak Rock”, which should make Royal Beer a part of the music scene in Denmark. The solution was to support rock rather than trying to take ownership of it. Royal Beer would give rock something back as a thanks for all the good experiences. “Tak Rock” would give the new rock talents a chance to break through and along with famous Danish rock group The Floor Is Made Of Lava we kick started by looking for a support band for The Floor Is Made Of Lava” upcoming tour. One band would get the chance to be on stage in front of a huge audience and at the same time “The Floor Is Made Of Lava” would take them under their wings.

The search for “The Floor Is Made Of Lava’s support band started and a lot of bands signed up.
Total tracks recorded
Total number of concerts
Bands who signed up during the campaign