The concept

 

Ordering your favourite meal from Hungry.dk is so easy that anyone can do it. Take-away food is supposed to be an easy solution. But how do we prove that Hungry.dk really is that easy? By focusing on those favourites, that you eventually will go back to after scrolling around – the easy choice. But how do we communicate that? By making it easier to order your favourites from the front-page and telling people that anyone can do it.
In other words, Ordering food from Hungry.dk is easy, so easy — it’s almost too easy.