The Idea

In 2012 McDonald’s introduced their idea of a perfect summer mash up: A chocolate milk / milkshake hybrid called Cocio Summer Shake. We were briefed to make a banner campaign.
But challenged the client to go further than that – and let users create their own “summer mash up” in the form of a musical track. This allowed us to use the radio media in a different way – by making the airwaves available for playing user generated content.
It also gave us the opportunity to make “Cocio Summer Shake” a social experience rather than just another product promotion.