So instead of launching a new campaign focusing on Volkswagen’s commercial vehicles, we decided to give small businesses a helping hand…
The campaign helped put a national spotlight on both Volkswagen and their customers, the small businesses. “Lars the carpenter” received almost 10 million impressions in total, his company exposure increasing by almost 10,800 %. And 25 % of the target audience had a more positive perception of Volkswagen after being exposed to the campaign.
Inviting all small
We used banners and Facebook to invite business owners from all over Denmark to send us their own radio spots and slogans. The best ones were recorded and aired on national radio.
for small businesses
We also boosted small local businesses by placing their homemade ads in national newspapers and publications.
The small business owner who had his campaign boosted by Volkswagen had an increasement in exposure by