TheĀ Idea

With the US election in full swing Denmark got dragged into the political agenda again and again. To distance themselves from the electoral circus political party, SF, engaged US expats in Denmark (and the rest of the world) in the battle against Donald Trump. The solution was to wrap a bus with a portrait of Trump placed above the wheels of the bus, with customized wheel caps looking like eyeballs. When the bus rolled down the street, so did his eyes, displaying him as a lunatic. The bus directed expats to AmericansAbroadVote.org where they could read more about how to vote from abroad.

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MEDIA IMPRESSIONS

342

SOCIAL SHARES

7.4

ARTICLE READS

6723

MEDIA SPEND

18

EARNED MEDIA

2676

RETURN OF INVESTMENT

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